Ordinary detergents are highly alkaline; this makes your clothes rough and dull over time. They also cause excessive foaming which can damage your machine. Fluff, the liquid detergent with lower alkalinity and balanced pH formulation. It helps to keep your clothes soft and sparkling for long. Also low foaming and liquid character is ideal for quick and uniform dissolving action to give a superior wash. And I don’t leave behind any undesirable particle residues either on the machine drum or on your clothes.