When was the last time you counted till 30 while lathering your hands to clean them of dirt and germs? While manufacturers of handwash have been trying to teach consumers how to wash hands, in practice, consumers spend about 6-7 seconds washing hands on an average and never more than 15 seconds. Kids are usually in even more of a hurry to finish this chore. Instead of lecturing them on the need to change their handwashing habits, the new Lifebuoy Colour Changing Handwash makes washing hands fun. The association with Marvels famous comic character The Hulk makes the brands communication even more compelling.

Lifebuoys liquid handwash has a special formulation that protects the user by removing 99.9% germs within 10 seconds. The Color Changing Handwash turns green to signal this! It contains tiny bead particles that release green colour when squished. When youve scrubbed your hands for about 10 seconds, the unique formula of the handwash changes its colour to green, signaling that it is ok to rinse.

Lifebuoy Hand Wash provides protection from germs with its unique and distinctive formulation which generates a lather that is very rich. It offers a hygienic and effective wash to every single corner of your hands and nails while leaving your hands sweetly-scented. Make your hands free from germs, dirt and impurities that cause stomach infections, diarrhea and numerous other diseases!

This launch is yet another step towards achieving Lifebuoys aim to change the handwashing behaviour of 1 billion people by 2015. To realise this vision, Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.

Features:

Special formulation that protects the user by removing 99.9% germs within 10 seconds

Unique colour changing feature. Changes its colour to green after 10 seconds of scrubbing, signaling that it is time to rinse.

Provides an effective and hygienic wash in every corner of the hands and nails

Ensures clean germ free hands

Sets free from germs causing diarrhoea, stomach infections and other diseases

Generates rich lather

Gives a pleasant fragrance to hands

Ideal for kids. Makes washing hands fun

Volume: 200 ml

About the Brand

Lifebuoy, an undisputed market leader for 117 years, has a compelling vision to make 5 billion people across the world, feel safe and secure by meeting their personal care hygiene & health needs.Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats, offering solutions in the health and hygiene space. The brand started with William Lever’s goal to stop Cholera in Victorian England. Over the past century, Lifebuoy has evolved into the world’s no. 1 selling germ protection soap and a worldwide leader bringing better health and hygiene to billions.

Lifebouy has a strong social mission, promoted through its rural hygiene programme, Khushiyon Ki Doli, which propagates the practice of hand washing with soap to reduce diarrheal deaths.

Lifebuoy products are available in the form of bar soaps, liquid handwashes, hand sanitizers and talcs.

Worlds No. 1 Selling Germ Protection Soap

Distribution across 50 lakh + stores across the country

Awarded the Bronze Global Effie for the Superfast Handwash campaign